The idea for the OPA brand was a response to a real gap in the market. “I had trouble finding rings for myself. Most of the options available for men were usually massive, often gold signets with an almost lordly character, or very delicate shapes that simply disappeared on a larger hand. There was a lack of substance, so I decided to create one” says Jakub Jarzębowski, co-founder and designer of OPA.
OPA is for people who can read cultural codes but also laugh at their own pretentiousness. “It doesn’t get more Warsaw-esque” says Yulia (Julia Czub), co-founder and creative director of the brand.
Where does the name come from? OPA is a short, resonant exclamation – a word-emotion. It has no single meaning or place of origin. In different languages across Europe, it appears spontaneously: as a cry of joy, surprise, an invitation to have fun. Sometimes it means “hey” sometimes “bravo” and sometimes simply a good atmosphere here and now. Just like the brand.
OPA grows out of Warsaw’s urban energy – it’s an effortless cool vibe, clear to the initiated (iykyk) and inviting to those just getting the context.